Cofftea Creates an Elegant & Effective Profile for International Buyers
Saturday 18 Feb 2023
Cofftea is the first ranked Tea supply in Sudan with a market share of 65%. It is also one of the top five buyers in tea auction of Mombasa-Kenya. Cofftea portfolio of categories was expanded massively to include commodities such as sugar, animal feed manuf, agro-food trading and edible oil supply.
When the young professional team in Cofftea thought about penetrating new markets and untapped opportunities, they decided to go digital and smart. They searched accordingly for different B2B marketplaces and CoProvider came across. CoProvider and Cofftea teams were engaged in couple of workshop sessions before reaching to the decision of cooperating.
’’ Food and technology were among the key themes in DAVOS 2023, I believe this is a great motive to play crucial roles together and create socio-economic impact that stays forever” Ahmed Khalid, the Co-founder and CEO of CoProvider, said.
Cofftea team has chosen the premium seller account in CoProvider portal with the intention to reach more international buyers and remove frictions across the procure to pay processes. The team created a task force from different departments including export, commercial, marketing, ICT, Kenya teams and business performance to align efforts, targets and strategies. The results were extremely amazing!!! A set of completely new branded packages and pricing model were developed and currently ready to fulfill international private labeling orders in Gulfood 2023 and beyond.
Osama El Haggaz, Export Manager- Cofftea commented “… publishing service packages in CoProvider portal was a great opportunity to accelerate our 2023 export strategy formalization and bring all key stakeholders together in terms of commitment and goals”.
“Cofftea Digital transformation is at the heart of our chairman’s vision. We are here to assure the transformation is correctly made and growth is tracked. Thanks to CoProvider, our new tech-partner which made the transformation’s journey easier and full of fun” Elmutaz Bellah Elshiekh, Head of Commercial-Cofftea said.
“ I am very proud with what achieved so far in marketing and branding works and I am sure this will soon have positive impact on sales and market share” Mohammed Elsamani, Marketing Manager-Cofftea added.
Special thanks go to Tebyan Rustom, the smart and creative marketing professional behind the new added concepts. She played such a significant role in coordinating cross-functional activities. Another special thanks go to Mohamed Babiker, Cofftea’s senior graphic designer, for turning the thoughts and briefs into reality.
“We are delighted to be part of this strategic alliance, which I am confident will pave the way for Cofftea to expand into regional and international markets by connecting with prospective buyers.’’ Tebyan Rustom, Brand Managment Specialist-Cofftea, said. ‘‘
She added; ’'..our company is now centralizing digitization as part of its business strategy. CoProvider is a great opportunity for the business to reconcile the operational differences, parallels, and opportunities it faces around the world to accomplish its goals’’.
Find more about the recently added products and service packages of Cofftea in below link. Moreover, do not miss to meet the wonderful team of Cofftea in Gulfood, Za’abeel Hall 03, Z2-F3, in Dubai-UAE between 20-24 Feb 2023
